What impresses me with vintage? It just keeps coming back !
True style – they say – never goes out of fashion and there is a lot of truth in that view.
Timeless quality, tailoring, durability, fun and the flattering cut of an outfit are design attributes to aim for in sectors where perception and appearance really matter to the wearer and customer base alike and result in success.
One can see many examples of this in recent corporatewear programmes for clients as diverse as international airlines and cosmetic retail.
Whilst travelling through Florence, Italy, on a recent research trip I came across this fantastic example of an Italian postwoman.
I was fascinated by the way this attractive worker had made a Wetweather Jacket look feminine, by accesorising with a stylish blue scarf and bag.
Showing a bit of your own personal flair in uniform does not go amiss . . .
The yellow moped also matches the uniform, in true Italian style!
THE ICAS PROCESS – Bringing the BRAND vision into reality.
Are you thinking of installing a ‘New Corporate Image Programme’ ?
I advise companies on installing corporatewear programmes through a strategic development process, by working with the supplier and client or both companies independently.
Making the correct strategic decisions and implementing a successful process from ‘Design to Distribution’ – the end result is beyond measure.
> Create & implement corporate wear solutions for clients & suppliers
> From design to distribution
> Ensuring customers enjoy a functional, innovative corporate wear image
> Enhancing your marketing brand identity
> Effective cost saving opportunities, as well as working to budget and timescales
